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How 'clipping' on social is changing our perception of what's popular

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'Clipping' on social media makes me wonder what's real and what isn't

Katie Notopoulos

Senior Correspondent covering technology and culture

Alex Winter holding guitar

Cameron Winter, singer of the popular band Geese, whose clips have gone viral across the internet. Emma McIntyre/Getty Images for Coachella
  • Music marketing now includes agencies that use sock puppet accounts to post songs on TikTok.
  • It sometimes makes it hard to determine what's organically popular and what's spreading online because of "clipping."
  • A marketing agency promoted the songs of buzzy rock band Geese by flooding TikTok with clips, a new report says.

I consider myself fairly knowledgeable about how the internet works.

I can usually tell if a piece of content is "organic" or advertising. And yet, there's always the unknown unknowns: You might think you can always tell if someone has a bad toupee, but what about all the good ones that you didn't notice?

Yet, I feel more and more that we are living in a time of undetectable toupees on the internet. And even I have to admit that I am an easy mark these days.

Why subscriptions make everything more expensive

Take the recent kerfluffle over a WIRED article about how a marketing agency promoted the songs of the buzzy rock band Geese by flooding TikTok with videos from accounts created by the agency, a tactic the agency's founders described in detail in a Billboard podcast interview. (The agency didn't return BI's request for comment.) This set off a lot of discussion about whether these strategies are just the latest form of marketing for the music industry, or some nefarious "psyop" (the consensus seems to be the former).

I am less concerned with music promotion than I am with the idea that, indeed, there is a lot of fake content floating around, and I am less and less equipped to accurately identify it when I come across it.

How 'clipping' makes it harder to tell what's authentic

A lot of this is the proliferation of "clipping" — paying people to post short clips of longer content, like the most interesting 30 seconds of a podcast interview or the craziest moment of an eight-hour livestream. Have you noticed clips of the looksmaxxer Clavicular all over your social feeds lately? Those aren't being posted by his official account — they're from clippers.

This new clipping economy also extends to music and traditional media like TV and movies, and it is increasingly hard to tell whether a clip you scroll past in your feed is part of a paid campaign.

For example, I looked at the Discord channel for a clipping agency, where various ad campaigns will offer money in exchange for views.

A stand-up comedy special being broadcast on a streamer was offering $65 per 100,000 TikTok views. A right-wing podcast was offering $150 per 100,000 views for clips made with its Rumble stream. A popular personal finance YouTuber was offering $75 per 100,000. That campaign had some instructions: "very simple, don't make [YouTuber] or the guest(s) look unnecessarily bad … let the content itself do the talking."

Putting out short clips from longer videos or streams is simply the current way of doing things, and the results are obvious. One analysis of the audience for TBPN, the tech news livestream that OpenAI just bought, showed that while the livestreams average only 7,000 viewers, the clips average 257,000 views. That's a big difference!

To be clear: Geese is a popular band that people like; Clavicular is a popular internet figure; TPBN is a popular news podcast — regardless of any clipping. You can't fake content people find appealing — people have to actually like it for this stuff to go viral and show up in your algorithms.

But still, we often mentally gauge the popularity of something by how often it pops up in our social feeds. And the fact that some of these videos are being boosted by forces other than pure fandom, well, that is clouding our perception a bit.

Over the last decade, we have honed our BS-detectors for certain kinds of advertising or marketing — the way an influencer tags a brand, or a celebrity wears a clothing label. But this is a new twist — something to wrap our heads around, and it's clearly effective marketing for now, perhaps precisely because we aren't good at detecting it (yet).

Of course, only an idiot would believe that everything they see online is authentic. You and I? We're not idiots! I'm giving us some grace here to admit we're getting fooled lately.

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putch
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Unmasking the Paramilitary Agents Behind Trump’s Violent Immigration Crackdown

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In the early morning last September 30, hundreds of federal agents swarmed the South Shore Apartments, a beige brick building on Chicago’s South Side. As feds in body armor rappelled down from a Black Hawk helicopter overhead, others crashed through the building’s doors with battering rams, rounding up residents at gunpoint.

A group of burly, masked agents wearing helmets and bulletproof vests, and toting suppressor-equipped M4 rifles, moved through the hallways in a rapid, tightly organized file. Padraic Daniel Berlin, a 34-year-old Michigan native and son of a Detroit firefighter, held Yoda, his Belgian Malinois, on a leash. David Dubar Jr., a 53-year-old onetime construction worker, followed closely behind him. Their team leader, Corey Myers, a Marine veteran from the Border Patrol’s Tucson sector, checked apartment doors. Paul Delgado Jr., a standout cross-country runner in high school, was the final member of the entry team.

The four men are members of the Border Patrol Tactical Unit, or BORTAC. Based mainly out of Fort Bliss, with at least 11 detachments stationed around the United States, BORTAC and its sister unit, Border Patrol Search, Trauma and Rescue, or BORSTAR, were once reserved for desert rescues, executing high-risk warrants, conflicts with armed drug cartels, and manhunts.

Under Donald Trump, however, they have been sent into the streets of major US cities. The result is the largest known deployment of BORTAC and BORSTAR agents in US history, a fact made difficult to pin down due to the government's secrecy around their operations. Many of the agents’ identities have remained hidden from the public. The decision to use an offensive, heavily armed paramilitary units for street-level immigration sweeps in American cities is a first—a bellwether of the Trump administration’s project to militarize domestic law enforcement operations.

Myers, Berlin, Dubar, Delgado, and their teammates seemed keyed up. The intelligence briefing they received claimed the building was controlled by Tren de Aragua, a Venezuelan street gang the Trump administration categorized—despite contrary evidence amassed by its own intelligence services—as a foreign terrorist organization. Gang members were supposedly occupying the building and storing grenades, handguns, and rifles on the second floor, where a suspect with an open warrant for firearms possession lived. This intelligence was never released or substantiated, and Illinois later launched an investigation into whether the property owner had sent baseless claims to the feds. But at that moment, it didn’t matter.

At every door approached by his team, Berlin yelled, “Police! Speak to me now or I’ll send the dog!” In a second-floor unit, the BORTAC team detained one man. Further down the hall, Myers noticed “signs of forced entry” and smashed open the door. Tolulope Akinsulie, an undocumented immigrant from Nigeria, happened to be hiding in the bedroom. Without issuing a warning or verbal command, Berlin let go of Yoda’s leash and the Malinois pounced, sinking its teeth into Akinsulie’s leg as he screamed in agony. Yoda bit Akinsulie repeatedly in the leg, hip, and hands before Berlin called the dog off and his team placed the man in cuffs. Akinsulie, who was not a target of the raid and has no known history of violent crime or gang affiliation, was treated for his injuries and taken to the Broadview Processing Center to face removal proceedings.

Berlin’s actions that morning were not isolated. He was involved in at least five uses of force during Operation Midway Blitz, the Trump administration’s 2025 surge of hundreds of immigration agents into Chicago and surrounding communities. Nor were the actions of his team, according to a WIRED analysis of US government records, which appeared to escalate tensions with civilian onlookers rather than quell them. Since last year, BORTAC and BORSTAR have fronted several of the US government’s invasions of its own cities, often engaging in almost theatrical uses of force that litter newscasts and social feeds, adding a new salience to US Border Patrol Special Operations Group’s self-proclaimed status as the “tip of the spear.”

The agents sent to Chicago—and Los Angeles, North Carolina, Boston, Minneapolis, New Orleans, and Sacramento—come from a secretive, tightly knit world. Their names, many of which are available in a narrow set of court records and reported here for the first time, are typically excluded from official documents and shielded from public records requests. In the streets of American cities, they are usually masked, identified only by “call signs” that are sometimes visible on their uniforms and mean nothing to people demanding badge numbers.

One BORTAC agent is married to a TV news anchor who reports on the Border Patrol. Another, who also engaged in a gun battle with a school shooter in Uvalde, Texas, in 2022, has posted frequently in an online gun forum with thread titles like “Whipping Haitians.” Many are military veterans, some of whom saw combat during the Forever Wars. Several have histories of domestic violence or sexual assault. Others are former cops who joined the Border Patrol after questionable uses of force. BORTAC and BORSTAR agents are not police—they are paramilitaries who operate by a different standard and with different rules of engagement, trained and suited not for law enforcement but for war.

A WIRED review of over 78 incident reports from Operation Midway Blitz found that BORTAC and BORSTAR agents were, as a group, the most violent of the hundreds of federal agents deployed to Chicago. In these documents, CBP employees recorded over 144 discrete uses of force by CBP personnel from September through early November. Sixty-two BORTAC and BORSTAR personnel were involved in these incidents over an eight-week period. Of that group, 25 were involved in two or more incidents, and 16 more used force at least once during this period. Of the 234 federal law enforcement personnel WIRED identified in these reports, BORTAC and BORSTAR agents represent almost a quarter of all personnel involved in documented confrontations with civilians during Operation Midway Blitz

Hennepin County attorney Mary Moriarty is actively investigating 17 separate incidents involving federal agents for potential criminal conduct. At least two of those incidents—the January 21 gassing of a crowd in South Minneapolis and a chaotic enforcement action outside Roosevelt High School—involve BORTAC personnel, per videos and photographs taken on scene.

The Department of Homeland Security has kept data and documents about the federal immigration deployments closely guarded, disclosing records only in response to litigation. US senator Thom Tillis of North Carolina has been wrestling with DHS over data regarding last fall’s Operation Charlotte’s Web in his state. Tillis requested records on stops, detentions, questioning, searches, releases, uses of force, and property damage incidents, as well as the total number of detentions and a tally of all encounters with American citizens.

During Operation Midway Blitz, incidents beyond the South Shore Apartment raids included the gassing of an affluent Northside Chicago neighborhood right before a children’s Halloween parade, a chaotic car chase on the city’s South Side, and clashes with protesters outside the Broadview immigration detention facility.

BORTAC’s and BORSTAR’s uses of force in Chicago included punching and kicking protesters, throwing tear gas, macing civilians, firing pepperballs and 40-mm foam rounds into crowds, shocking people with tasers, unleashing dogs on deportation targets, and shooting unarmed civilians, killing at least one of them. This violence tracks with a loosening of the Border Patrol’s use-of-force guidelines following Bovino’s directives, as reported by the American Prospect.

“I think if we push this whole fucking block back, that ought to teach ’em a lesson,” says Gregory Bovino on an agent's body camera recording from September 27, during clashes with demonstrators at Chicago’s Broadview detention facility. “And if it doesn't, we arrest.” Bovino, the face of Trump’s immigration surges throughout 2025 and early 2026, is a longtime BORTAC member who led dozens of these agents on incursions into Southern California, Chicago, and Minneapolis, putting them front and center at some of the most high-profile clashes between immigration enforcement and the public during the past nine months.

Other body camera footage from nearly a month later captured one BORTAC agent, Edgar Vazquez, telling his colleagues that he planned to refuse Bovino’s directives. “The chief wanted us to throw gas, and I was like, we can’t!” said Vazquez. “Nah, I’m not gonna fucking do it—I’m gonna stay within policy.”

“It’s clear the administration likes the optics of BORTAC—the long guns, the camouflage, the body armor. They certainly did for Trump’s first go-round,” says John Sandweg, who was director of ICE from 2013 to 2014. However, he says, the unit is not generally familiar with urban policing, and its record in Chicago demonstrates the poor fit of borderland tactics for densely packed cities. “It’s malpractice to have paramilitary teams try to impose order by force,” he says.

In a response to WIRED’s requests for comment, CBP cited the threat of “doxing” and refused to confirm employment of the Border Patrol agents identified in the government’s own records. CBP personnel are “trained to use the minimum amount of force necessary to resolve dangerous situations to prioritize the safety of the public and themselves,” a spokesperson wrote in a statement.

CBP also declined to comment on whether any of the use-of-force incidents from Operation Midway Blitz are the subject of internal investigations, stating that the agency’s Office of Professional Responsibility handles all such probes before submitting them to CBP’s Use of Force Review Boards.

The documents, body camera footage, and other material WIRED used to identify more than 60 BORTAC and BORSTAR operators were pried loose during litigation against DHS over alleged First Amendment violations, unconstitutional arrests, and grievous uses of force during Operation Midway Blitz, including the killing of Silverio Villegas González and nonfatal shooting of Marimar Martinez by ICE and Border Patrol agents, respectively.

No BORTAC or BORSTAR agent named in this story responded to WIRED’s request for comment.

In Illinois, civil rights attorneys and civic organizations are pressuring the Cook County state’s attorney to appoint a special prosecutor to investigate and potentially prosecute ICE, CBP, and Border Patrol agents for uses of force and wrongful arrests during Operation Midway Blitz.

To date, no Border Patrol, CBP, or ICE agent has faced criminal charges for their conduct during the operation in Chicago.

The full force of the paramilitary surge into American cities was on open display the morning of October 25, 2025, when a convoy of BORTAC and other Border Patrol agents swept through the tranquil North Side Chicago neighborhood of Irving Park, trailed by whistle-blowing “ICE watchers” in cars and on bicycles.

Shortly before 10 am, a gray Suburban with BORTAC agents Andy Chavez and Tee Rico riding in the back seat cruised through Irving Park’s tree-lined streets. A black Wagoneer filled with Border Patrol agents followed closely behind, carrying BORTAC agent Javier Puente, an Army veteran, in the rear seat. All the agents wore masks and camouflage tactical gear, with pistols at their hips and M4-pattern rifles near at hand. Puente’s body camera video shows him gripping a 40-mm grenade launcher intended to fire pepper-spray-loaded “less lethal” rounds.

On the sidewalks around them, Irving Park residents gathered for the community’s Halloween parade. Before the hour was up, chaos would erupt in the residential neighborhood.

Chavez and Rico spotted a Latino man running from their convoy, leaped out of their vehicle, and tackled the man on the front lawn of a white townhouse. The home’s owner, Brian Kolp, an attorney and onetime Cook County state’s attorney who used to represent Chicago police officers in civil litigation, stormed out of his house, barefoot, screaming at the feds to get off his property and take their masks off.

“This has nothing to do with enforcing the law, and everything to do with intimidating citizens with military tactics,” Kolp tells WIRED of the incident.

Other residents and members of ICE-watch groups joined in, blowing whistles, cursing out the agents, and recording the incident on their phones. As the Border Patrol convoy attempted to leave the scene, enraged onlookers—at least one still wearing a bathrobe—moved to block their path.

As the crowd grew more hostile, agents ramped up their uses of force. Michael Brosilow—a photographer, Irving Park resident, and decorated long-distance runner—pulled into his neighborhood after returning from a training session. Rico and Chavez confronted the 68-year-old man, who yelled, “Fuck you!” as he stepped out of his silver Toyota. Rico then tackled Brosilow, planted his knee in his back, and handcuffed him. “This is my block!” Brosilow screamed. Six of Brosilow’s ribs were broken in the encounter, and he suffered internal bleeding.

Chavez pulled the pin on a can of tear gas and tossed it into the street as bystanders screamed. Puerte, meanwhile, spotted 25-year-old ICE watcher Maria Bryan allegedly hit Rico in the head and slammed her and her bicycle to the ground, fracturing seven of her ribs.

The agents eventually loaded into the vehicle, drove off, and radioed in that they had arrested two US citizens for “impeding” and “assault.” (Neither Brosilow nor Bryan were charged.)

As the agents moved out of Irving Park, the horns of trailing cars and whistles from ICE watchers were clearly audible. When the SUV stopped at a red light, two men on the sidewalk stepped up to remonstrate with the feds.

Puente photographed one with his iPhone, then rolled down his window and pointed his grenade launcher at a second man.

“Get the fuck out of the way!” he yelled, aiming his muzzle at the civilian as the vehicle pulled away. “Fuck you!”

Created in 1984 to deal with riots in immigration detention camps, BORTAC has been sent to South America for narcotics interdiction missions alongside the Drug Enforcement Administration; conducted missions in Iraq, Afghanistan, and Jordan; and, in the recent past, raided desert aid stations. While BORTAC is designed for close combat, BORSTAR, which was created in 1998 in response to a rise in migrant deaths on the southern border, specializes in open-country operations. Members of both teams undergo Survival, Evasion, Resistance, and Escape training, are taught complex military surveillance and countersurveillance tactics, and tend to be recruited from specialized military units like the Army Rangers.

“They go in real hot—in my opinion, too hot and too unruly,” says a former Special Forces member, speaking on condition of anonymity. This veteran says that in his experience, BORTAC members tend to be “ego-driven hotheads” who are highly trained but have little or no operational war-fighting experience. “Even then, they’re definitely not the people I’d want in any sort of civilian law enforcement context.”

Beginning in February 2020, the first Trump administration sent BORTAC into Democrat-run “sanctuary cities” for civil immigration enforcement, a surge that was short-circuited by the Covid-19 pandemic. Later that summer, BORTAC agents were documented snatching protesters off the streets of Portland, Oregon, during the George Floyd protests.

Since the start of the second Trump administration, BORTAC and BORSTAR agents have participated in immigration blitzes in California, North Carolina, Minnesota, and Vermont. Since October, the Border Patrol’s paramilitary units, led by Timothy P. Sullivan, the head of the Fort Bliss–based Border Patrol’s Special Operations Group, have also commanded the federal presence at an ICE facility in Portland, Oregon, that has been a constant target of protests, often resulting in violent clashes. More recently, in mid-March, agents from one of the Border Patrol’s local Special Operations detachments used crowd control munitions on protesters in South Burlington, Vermont, during a chaotic immigration arrest.

Peter Kraska, a professor at Eastern Kentucky University’s School of Justice Studies who has studied police militarization and paramilitary units for decades, says that BORTAC’s presence in Chicago was a textbook case of authoritarian overreach. “Why are they enforcing civil immigration violations with paramilitary teams?” Kraska says. “Armored personnel carriers, hostage rescue tactics, Special Forces–grade weapons, SEAL-style tactics—why do you need all that for civil violations?”

A week and a half before the Irving Park incident, another event between Border Patrol agents and a Latino couple shows how quickly Border Patrol agents escalated to tear-gassing dozens of civilians and Chicago police officers.

On October 14, Border Patrol agents were involved in a car chase and a collision with a Latino couple. One of the agents involved in the crash, Carlos Chavira Jr., radioed for help, and several BORTAC agents drove to the scene.

One of the SUVs that arrived was driven by John Bockstanz, a Michigan resident and former Marine who runs a company that sells pre-workout supplements on the side—“Conquer each day with unparalleled potency,” promises the “Alpha Testosterone Booster.” With him was agent John Leslie from BORTAC’s Detroit detachment.

The other agents who answered Chavira’s call for help were Derek Volmering, a 39-year-old Michigan native, BORTAC supervisor, and onetime Buffalo Bills linebacker prospect; Paul Beaulieu, a New England native assigned to the Border Patrol’s rough-country search and rescue team; Edgar Vazquez, a 39-year-old firearms instructor from BORTAC who joined the Border Patrol in 2007; Padraic Daniel Berlin, who sicced his dog on a Nigerian immigrant during the South Side apartment raid two weeks earlier; David Dubar Jr., the BORTAC Michigan agent who’d also been on the South Side Apartments entry team, and supervisory agent Warren Becker from the Del Rio BORTAC detachment, who exchanged gunfire with the Uvalde school shooter in 2022 after the gunman executed 19 children.

The crew met a furious and growing civilian crowd. Television news crews arrived on the sidewalks. A CBP helicopter circled overhead. “It’s gonna be a nightmare getting out of here,” Volmering grumbled.

“Yeah, we’re probably going to get stuff thrown at us,” Bockstanz replied.

They immediately began positioning themselves around the scene. Two combat veterans, who reviewed incident body-camera footage for WIRED, said the agents moved in the same way that active-duty troops would to protect and extract a disabled vehicle from a hostile crowd in a war zone.

Tensions between the agents and the crowd escalated as someone threw an egg into the mass of feds, and agents tackled one of the onlookers to the ground in response. By then, Border Patrol agents had already donned gas masks and retrieved gas canisters from their vehicles in preparation for their exit.

Bockstanz heard an object strike one of the CBP vehicles and walked over to Volmering, who was speaking to a group of Chicago police commanders. “Hey, they’re starting to throw rocks,” Bockstanz said, his voice muffled by his gas mask. “I’m gonna have to deploy gas,” he told CPD deputy chief Dan O’Connor, who appeared to object. “We gotta worry about ourselves.”

“Well, give us a minute to talk to ’em and let’s go get you guys out of here,” O’Connor replied.

Bockstanz and Volmering ignored him. As projectiles sailed overhead and struck their cars, Bockstanz took a step forward, pulled the pin on a can of tear gas, and skipped it along the pavement towards the crowd without a warning, right through a line of unmasked Chicago cops.

Bockstanz waved to a Border Patrol SUV to leave and tossed another can of gas as the first one was thrown back, yelling, “Get the fuck out of here” at his colleagues. At the skirmish line, Dubar tossed his canisters into the crowd. Demonstrators began throwing and kicking gas canisters back toward the feds, prompting Vazquez, who had previously been involved in clashes with the public in Southern California and would later use less-lethal weapons on civilians in Minneapolis, to fire a round of tear gas at the fleeing crowd before the agents sped away.

More than a dozen cops and an unknown number of residents were sickened by the tear gas, with three American citizens arrested for “assaulting” federal agents, in addition to the two “deportable” people detained. No criminal charges were filed.

The operation tapered down by mid-November amid a national backlash and a series of adverse legal rulings that restricted the feds’ ability to use less-lethal and crowd-control munitions on civilians. While a key court decision was later overturned, the judge said in her opinion that Border Patrol, ICE, and CBP used force without clear warnings, failed to wear marking insignia, and failed to justify uses of force.

At least 3,800 people were arrested during Operation Midway Blitz as of late last year. More than 2,500 have been deported, and more than a hundred may have been illegally removed from the United States. None of the dozens of people whom BORTAC and BORSTAR agents arrested for alleged assaults or other crimes against them appear to have been convicted.

Six of the BORTAC agents involved in Operation Midway Blitz—Sveum, Dubar, Vazquez, Delgado Jr., Belen Lleras, and Chavez—were involved in immigration enforcement operations in Los Angeles, Minneapolis, Charlotte, Boston, and other cities. Vazquez and Sveum used force on angry Minnesotans in the immediate aftermath of Renee Good’s killing, per reporting by Chicago outlet Unraveled. It does not appear that they have faced any internal discipline or criminal charges.

For Brian Kolp, the Chicago lawyer whose Irving Park street was shaken by the October 25 BORTAC raid, the incident had a “radicalizing effect” on him. He still seethes with rage about the masked Border Patrol agents, and has been working overtime to research legal strategies that would hold the feds accountable for brutalizing his neighbors and terrifying their children.

“I’m never gonna be satisfied,” Kolp says, “until there’s some kind of accountability and justice for what happened on my street.”

Additional reporting by Tim Marchman, Matt Giles, Samantha Spengler, and Andrew Couts.

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Pluralistic: You should be using an RSS reader (16 Oct 2024)

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Today's links



A rifle-bearing, bearded rebel with crossed bandoliers stands atop a mainframe. His belt bears the RSS logo. The mainframe is on a floor made of a busy, resistor-studded circuit board. The background is a halftoned RSS logo. Around the rebel is a halo of light.

You should be using an RSS reader (permalink)

No matter how hard we all wish it were otherwise, the sad fact is that there aren't really individual solutions to systemic problems. For example: your personal diligence in recycling will have no meaningful impact on the climate emergency.

I get it. People write to me all the time, they say, "What can I change about my life to fight enshittification, or, at the very least, to reduce the amount of enshittification that I, personally, experience?"

It's frustrating, but my general answer is, "Join a movement. Get involved with a union, with EFF, with the FSF. Tell your Congressional candidate to defend Lina Khan from billionaire Dem donors who want her fired. Do something systemic."

There's very little you can do as a consumer. You're not going to shop your way out of monopoly capitalism. Now that Amazon has destroyed most of the brick-and-mortar and digital stores out of business, boycotting Amazon often just means doing without. The collective action problem of leaving Twitter or Facebook is so insurmountable that you end up stuck there, with a bunch of people you love and rely on, who all love each other, all hate the platform, but can't agree on a day and time to leave or a destination to leave for and so end up stuck there.

I've been experiencing some challenging stuff in my personal life lately and yesterday, I just found myself unable to deal with my usual podcast fare so I tuned into the videos from the very last XOXO, in search of uplifting fare:

https://www.youtube.com/@xoxofest

I found it. Talks by Dan Olson, Cabel Sasser, Ed Yong and many others, especially Molly White:

https://www.youtube.com/watch?v=MTaeVVAvk-c

Molly's talk was so, so good, but when I got to her call to action, I found myself pulling a bit of a face:

But the platforms do not exist without the people, and there are a lot more of us than there are of them. The platforms have installed themselves in a position of power, but they are also vulnerable…

Are the platforms really that vulnerable? The collective action problem is so hard, the switching costs are so high – maybe the fact that "there's a lot more of us than there are of them" is a bug, not a feature. The more of us there are, the thornier our collective action problem and the higher the switching costs, after all.

And then I had a realization: the conduit through which I experience Molly's excellent work is totally enshittification-proof, and the more I use it, the easier it is for everyone to be less enshittified.

This conduit is anti-lock-in, it works for nearly the whole internet. It is surveillance-resistant, far more accessible than the web or any mobile app interface. It is my secret super-power.

It's RSS.

RSS (one of those ancient internet acronyms with multiple definitions, including, but not limited to, "Really Simple Syndication") is an invisible, automatic way for internet-connected systems to public "feeds." For example, rather than reloading the Wired homepage every day and trying to figure out which stories are new (their layout makes this very hard to do!), you can just sign up for Wired's RSS feed, and use an RSS reader to monitor the site and preview new stories the moment they're published. Wired pushes about 600 words from each article into that feed, stripped of the usual stuff that makes Wired nearly impossible to read: no 20-second delay subscription pop-up, text in a font and size of your choosing. You can follow Wired's feed without any cookies, and Wired gets no information about which of its stories you read. Wired doesn't even get to know that you're monitoring its feed.

I don't mean to pick on Wired here. This goes for every news source I follow – from CNN to the New York Times. But RSS isn't just good for the news! It's good for everything. Your friends' blogs? Every blogging platform emits an RSS feed by default. You can follow every one of them in your reader.

Not just blogs. Do you follow a bunch of substackers or other newsletters? They've all got RSS feeds. You can read those newsletters without ever registering in the analytics of the platforms that host them. The text shows up in black and white (not the sadistic, 8-point, 80% grey-on-white type these things all default to). It is always delivered, without any risk of your email provider misclassifying an update as spam:

https://pluralistic.net/2021/10/10/dead-letters/

Did you know that, by default, your email sends information to mailing list platforms about your reading activity? The platform gets to know if you opened the message, and often how far along you've read in it. On top of that, they get all the private information your browser or app leaks about you, including your location. This is unbelievably gross, and you get to bypass all of it, just by reading in RSS.

Are your friends too pithy for a newsletter, preferring to quip on social media? Unfortunately, it's pretty hard to get an RSS feed from Insta/FB/Twitter, but all those new ones that have popped up? They all have feeds. You can follow any Mastodon account (which means you can follow any Threads account) via RSS. Same for Bluesky. That also goes for older platforms, like Tumblr and Medium. There's RSS for Hacker News, and there's a sub-feed for the comments on every story. You can get RSS feeds for the Fedex, UPS and USPS parcels you're awaiting, too.

Your local politician's website probably has an RSS feed. Ditto your state and national reps. There's an RSS feed for each federal agency (the FCC has a great blog!).

Your RSS reader lets you put all these feeds into folders if you want. You can even create automatic folders, based on keywords, or even things like "infrequently updated sites" (I follow a bunch of people via RSS who only update a couple times per year – cough, Danny O'Brien, cough – and never miss a post).

Your RSS reader doesn't (necessarily) have an algorithm. By default, you'll get everything as it appears, in reverse-chronological order.

Does that remind you of anything? Right: this is how social media used to work, before it was enshittified. You can single-handedly disenshittify your experience of virtually the entire web, just by switching to RSS, traveling back in time to the days when Facebook and Twitter were more interested in showing you the things you asked to see, rather than the ads and boosted content someone else would pay to cram into your eyeballs.

Now, you sign up to so many feeds that you're feeling overwhelmed and you want an algorithm to prioritize posts – or recommend content. Lots of RSS readers have some kind of algorithm and recommendation system (I use News, which offers both, though I don't use them – I like the glorious higgeldy-piggeldy of the undifferentiated firehose feed).

But you control the algorithm, you control the recommendations. And if a new RSS reader pops up with an algorithm you're dying to try, you can export all the feeds you follow with a single click, which will generate an OPML file. Then, with one click, you can import that OPML file into any other RSS reader in existence and all your feeds will be seamlessly migrated there. You can delete your old account, or you can even use different readers for different purposes.

You can access RSS in a browser or in an app on your phone (most RSS readers have an app), and they'll sync up, so a story you mark to read later on your phone will be waiting for you the next time you load up your reader in a browser tab, and you won't see the same stories twice (unless you want to, in which case you can mark them as unread).

RSS basically works like social media should work. Using RSS is a chance to visit a utopian future in which the platforms have no power, and all power is vested in publishers, who get to decide what to publish, and in readers, who have total control over what they read and how, without leaking any personal information through the simple act of reading.

And here's the best part: every time you use RSS, you bring that world closer into being! The collective action problem that the publishers and friends and politicians and businesses you care about is caused by the fact that everyone they want to reach is on a platform, so if they leave the platform, they'll lose that community. But the more people who use RSS to follow them, the less they'll depend on the platform.

Unlike those largely useless, performative boycotts of widely used platforms, switching to RSS doesn't require that you give anything up. Not only does switching to RSS let you continue to follow all the newsletters, webpages and social media accounts you're following now, it makes doing so better: more private, more accessible, and less enshittified.

Switching to RSS lets you experience just the good parts of the enshitternet, but that experience is delivered in manner that the new, good internet we're all dying for.

My own newsletter is delivered in fulltext via RSS. If you're reading this as a Mastodon or Twitter thread, on Tumblr or on Medium, or via email, you can get it by RSS instead:

https://pluralistic.net/feed/

Don't worry about which RSS reader you start with. It literally doesn't matter. Remember, you can switch readers with two clicks and take all the feeds you've subscribed to with you! If you want a recommendation, I have nothing but praise for Newsblur, which I've been paying $2/month for since 2011 (!):

https://newsblur.com/

Subscribing to feeds is super-easy, too: the links for RSS feeds are invisibly embedded in web-pages. Just paste the URL of a web-page into your RSS reader's "add feed" box and it'll automagically figure out where the feed lives and add it to your subscriptions.

It's still true that the new, good internet will require a movement to overcome the collective action problems and the legal barriers to disenshittifying things. Almost nothing you do as an individual is going to make a difference.

But using RSS will! Using RSS to follow the stuff that matters to you will have an immediate, profoundly beneficial impact on your own digital life – and it will appreciably, irreversibly nudge the whole internet towards a better state.


Hey look at this (permalink)


* You Can't Make Friends With The Rockstars https://www.wheresyoured.at/rockstars/



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This day in history (permalink)

#20yrsago Sony bullies Retropod off the net https://web.archive.org/web/20041018040446/http://www.retropod.com/

#15yrsago This Side of Jordan – Violent jazz age novel by Charles M Schulz’s son Monte https://memex.craphound.com/2009/10/16/this-side-of-jordan-violent-jazz-age-novel-by-charles-m-schulzs-son-monte/

#10yrsago FBI chief demands an end to cellphone security https://www.nytimes.com/2014/10/17/us/politics/fbi-director-in-policy-speech-calls-dark-devices-hindrance-to-crime-solving.html

#10yrsago Please, Disney: put back John’s grandad’s Haunted Mansion tombstone https://thedisneyblog.com/2014/10/16/petition-to-return-a-lost-tombstone-to-the-haunted-mansion/

#10yrsago How Microsoft hacked trademark law to let it secretly seize whole businesses https://www.wired.com/2014/10/microsoft-pinkerton/

#10yrsago If you think you’ve anonymized a data set, you’re probably wrong https://web.archive.org/web/20141014172827/http://research.neustar.biz/2014/09/15/riding-with-the-stars-passenger-privacy-in-the-nyc-taxicab-dataset/

#10yrsago The lost cyber-crayolas of the mid-1990s https://memex.craphound.com/2014/10/16/the-lost-cyber-crayolas-of-the-mid-1990s/

#5yrsago “The People’s Money”: A crisp, simple, thorough explanation of how government spending is paid for https://neweconomicperspectives.org/2019/10/the-peoples-money-part-1.html

#5yrsago What it’s like to have Apple rip off your successful Mac app https://memex.craphound.com/2019/10/16/what-its-like-to-have-apple-rip-off-your-successful-mac-app/

#5yrsago Blizzard suspends college gamers from competitive play after they display “Free Hong Kong” poster https://www.vice.com/en/article/three-college-hearthstone-protesters-banned-for-six-months/

#5yrsago Terrified of bad press after its China capitulation, Blizzard cancels NYC Overwatch event https://www.bloomberg.com/news/articles/2019-10-15/blizzard-cancels-overwatch-event-as-it-tries-to-contain-backlash

#5yrsago A San Diego Republican operator ran a massive, multimillion-dollar Facebook scam that targeted boomers https://www.buzzfeednews.com/article/craigsilverman/facebook-subscription-trap-free-trial-scam-ads-inc

#5yrsago Britain’s unbelievably stupid, dangerous porn “age verification” scheme is totally dead https://arstechnica.com/tech-policy/2019/10/uk-government-abandons-planned-porn-age-verification-scheme/

#5yrsago Not only is Google’s auto-delete good for privacy, it’s also good news for competition https://memex.craphound.com/2019/10/16/not-only-is-googles-auto-delete-good-for-privacy-its-also-good-news-for-competition/

#5yrsago Edward Snowden on the global war on encryption: “This is our new battleground” https://www.theguardian.com/commentisfree/2019/oct/15/encryption-lose-privacy-us-uk-australia-facebook

#5yrsago In Kansas’s poor, sick places, hospitals and debt collectors send the ailing to debtor’s prison https://features.propublica.org/medical-debt/when-medical-debt-collectors-decide-who-gets-arrested-coffeyville-kansas

#5yrsago Want a ride in a Lyft? Just sign away your right to sue if they kill, maim, rape or cheat you https://memex.craphound.com/2019/10/16/want-a-ride-in-a-lyft-just-sign-away-your-right-to-sue-if-they-kill-maim-rape-or-cheat-you/

#5yrsago #RedForEd rebooted: Chicago’s teachers are back on strike https://www.thenation.com/article/archive/union-strike-chicago-teachers/

#1yrago One of America's most corporate-crime-friendly bankruptcy judges forced to recuse himself https://pluralistic.net/2023/10/16/texas-two-step/#david-jones


Upcoming appearances (permalink)

A photo of me onstage, giving a speech, holding a mic.



A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)



A grid of my books with Will Stahle covers..

Latest books (permalink)



A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • Picks and Shovels: a sequel to "Red Team Blues," about the heroic era of the PC, Tor Books, February 2025

  • Unauthorized Bread: a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, 2025



Colophon (permalink)

Today's top sources:

Currently writing:

  • Enshittification: a nonfiction book about platform decay for Farrar, Straus, Giroux. Today's progress: 818 words (64779 words total).

  • A Little Brother short story about DIY insulin PLANNING

  • Picks and Shovels, a Martin Hench noir thriller about the heroic era of the PC. FORTHCOMING TOR BOOKS FEB 2025

Latest podcast: Spill, part one (a Little Brother story) https://craphound.com/littlebrother/2024/10/06/spill-part-one-a-little-brother-story/


This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

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Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.


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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

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putch
561 days ago
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New York, NY, USA
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4 public comments
Hanezz
515 days ago
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I agree, people should be using an RSS reader to follow up on new stories the moment they're published. NewsBlur makes this very EASY!
cjheinz
561 days ago
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RSS FTW!
I've been using NewsBlur since Google killed Reader.
Lexington, KY; Naples, FL
countswackula
560 days ago
Same!
digdoug
561 days ago
reply
You really should be using Newsblur, people.
Louisville, KY
J04NNY8
534 days ago
Yes I found it ironic reading this here.
Ferret
561 days ago
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The irony of sharing Cory's 'use should be using an RSS reader' post in my RSS reader is not lost on me